Market phase: BUSINESS CASE
Launching a BBP requires investments that can be made if first customer(s) are present. The launching customer guarantees the first sales, can provide feedback on early versions of the product and share risks and benefits.
Market phase: ACCELERATION
To increase sustainable bio-based feedstock (waste, side streams, by products) and to find appropriate BBP that are more sustainable and cheaper but usually less strong with second generation compared to first generation.
