Unilever and Bio-on officially unveil new sunscreens made from biodegradable bioplastics.

16-05-2019 16:39

Categories:

Cleaning and hygiene, personal care and cosmetics, health and biomedical

Topics:

Market/business development

“We have produced the first industrial production of high-performance micro-powders for the sector of 100% sustainable and ecological cosmetic formulations, and now people will be able to buy an innovative product that without compromise contributes to the well-being of the environment.” Fast-moving consumer goods giant Unilever and Italian bioplastics company Bio-on have unveiled a new line of cosmetics for sun protection made from ingredients containing biodegradable bioplastics. The new products are now on supermarket shelves in Italy and are marketed under the ‘MyKAI’ brand. Bio-on has used its technology to develop micro-powders made from what it calls “revolutionary bioplastic” and “100% biodegradable” material. Traditionally, sunscreens have contained microplastics in them. These have seeped into the seas and oceans and polluted them. The new MyKAI sunscreens have been developed in order to tackle this environmental problem, whilst helping to protect the skin as well. In fact, at the start of this year, the European Chemicals Agency (ECHA) drafted a proposal to ban almost all microplastics that are intentionally added to products such as cosmetics, paints and detergents. The European Commission(@EU_Commission), which estimates that between 70,000 and 200,000 tonnes of microplastics enter the environment each year, had requested the proposal from the ECHA as part of its plastics strategy. In a statement, Bio-on (@BioOnBioplastic) said that the MyKAI products were also designed to “significantly reduce the percentage of sunscreens (sic.) used in sunscreens”, and “increase their water resistance performance”. The new product line was also created in order to meet the needs of green consumers who are increasingly becoming attentive to sustainability issues and aware of marine plastic pollution. The sunscreens are available with SPF 15, 30 and 50 protection filters. “MyKAI is a concrete example of how Unilever interprets sustainability and purposes innovative solutions for consumers, pursuing the goals set with its Unilever Sustainable Living Plan (USLP) business model,” said Fulvio Guarneri, President & CEO of Unilever Italia (@UnileverItalia). He added: “With MyKAI, Unilever simultaneously responds to two USLP objectives: helping more than one billion people to improve their health and well-being conditions by 2020 and halving the environmental impact of their products by 2030.” “MyKAI is an important step in our ‘full green’ cosmetic revolution to make the sunscreen market sustainable in total respect of oceans and lands,” said Marco Astorri, President and CEO of Bio-on. He added: “With Unilever and the continuous development of new solutions for the world of cosmetics, we define a new production standard with our biopolymers. “We have produced the first industrial production of high-performance micro-powders for the sector of 100% sustainable and ecological cosmetic formulations, and now people will be able to buy an innovative product that without compromise contributes to the well-being of the environment.”