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Description: Launch of the Book for Kids
Europe is building a different world for the future generations, promoting a more sustainable consumption, production and lifestyle, through the Green Deal policies and initiatives supporting bioeconomy. Despite these efforts, the large public is often unaware of the real meaning of terminologies and technologies behind the many novelties produced by the bio-based research and industry.
The HORIZON 2020 project BIOVOICES presents “What’s Bioeconomy?”, a brand new book written for your children in order to raise awareness on the sustainable and circular bioeconomy and, in particular, the bio-based products.
Promoted in 10 European Countries in 10 different languages, “What’s Bioeconomy?” communicates scientific sound contents in an easy and comprehensive way to the European families. All the information contained has been validated by experts from academia and industry.
More info and registration:
https://lnkd.in/dd5wb46
Application sectors:
Cleaning and hygiene, personal care and cosmetics, health and biomedical
Textile products, clothing, sports and toys
Food packaging, disposable tablewear
Biofuels and bioenergy
Building, construction and restoration, paintings, decorations and furniture
Nutraceuticals, environmental bioregulation and biological sensors
Other
Topics of discussion:
Market/business development
Consumers’ awareness and information, trust building
Supporting strategies, regulatory frameworks legislation and standards at EU and national levels
Supporting environment (Infrastructures, intermediaires, new business opportunities)
Regional/Local development
Other
Challenges:
A1 – Find first customers
A2 – Specify Unique Selling Points (USP)
A3 – Up-scaling
B2 – Changes in purchase habits
B3 – Increase the Adoption
C2 – Introduce EU and national incentives
C3 – Release standardization
D1 – Improve the ecosystem to enhance business cases
D2 – B2B users as frontrunners
D3 – Increase sustainable 2G feed stock for b2b products
E1 – Enhance local bio-economy strategies & action plans