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FIND FIRST CUSTOMERS - Addressing users' expectation for Bio-based products business cases

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Lab type: PUBLIC

Lab status: ACTIVE

Market Phase: MARKET DEVELOPMENT Launching a BBP requires investments that can be made if first customer(s) are present. The launching customer guarantees the first sales, can provide feedback on early versions of the product and share risks and benefits.

Application sectors:

Food packaging, disposable tablewear

Building, construction and restoration, paintings, decorations and furniture


Topics of discussion:

Market/business development


Challenges:

A1 – Find first customers

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LOBA

16-07-2020 16:05
With regards to consumers' expectations and awareness of bio-based products we want to bring the experience of the Biobridges project: the survey on consumers' awareness on bio-based products (https://www.biobridges-project.eu/survey-for-consumers-/). Such activities are of core importance to understand where we are at in terms of public perception of bio-based products.

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What do consumers expect from Bio-Based products in terms of functionality?

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Greet Overbeek
12-03-2019 11:14

In case of packaging results (Herbes et al., 2018) show that consumers are mainly interested in good end-of-life options (recyclability, reusability, biodegrability). They are less interested in the renewable origins.

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What services can increase consumer’s trust in new Bio-based products (extended warranty, service contracts and take-back options)?

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Robert Miskuf
06-02-2019 11:11

The role of a leader (for example the mayor) is very important and can motivate the whole bureaucratic structure. Sometimes, it is also about the “top-bottom” approach. If the mayor, or a leader of the office is motivated to use bio-based products, things can happen very quickly.

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Greet Overbeek
19-02-2019 15:25

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Greet Overbeek
12-03-2019 11:10

During our MML (jan 2019, Utrecht) start-ups would like to offer good services to teething problems. Problem is not the products to be replaced, but the professional labour to do this.

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How to improve Bio-Based products to meet user’s expectations?

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Biobridges
25-02-2019 19:38

Subsidies at national. regional and then EU level. We received very often the complaint of stakeholders stating "there is a lack of level playing field between biofuels incentives and all other sectors."

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Who are the early adopters of Bio-Based products?

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Robert Miskuf
06-02-2019 11:05

In my opinion, public buyers. We actually discussed this during the MML workshop in Bratislava. Green public procurement can influence demand, but representatives have to reflect the demands coming from the voters, who may or may not motivate them to use green public procurement. For instance, in Bratislava region, the issue of bio-economy and circular economy is relatively very trendy issue among large population (especially among the young generation). They create general bottom-up “demand” for the use of more environment-friendly products. As a consequence, several municipalities in Bratislava took concrete measures and abandoned plastic bottles and cups during their official meetings. They are now promoting it as a fulfilment of the will of their electorate. However, the situation in other Slovak regions is drastically different. People do not care as much about these issues and therefore policy makers do not treat this as a high priority. The suggested solution is to keep on raising awareness among general public.

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PEDAL Consulting
06-02-2019 11:29

Some entrepreneurs have great influence on both clients and suppliers (architects for example). They could be used as “ambassadors” of bioeconomy.

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Which are the actual consumer needs that a new Bio-Based products should address?

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